"I’M", the three-day business and showcase music event, took place from 17-19 July 2020. Organised by China’s National Foreign Cultural Trade Base (Shanghai) and National Copyright Trade Base (Shanghai), in association with Kanjian Music, China’s leading music services company, the event brought 125 artist showcases, 93 industry speakers from 35 countries from around the world together. More than 2 million viewers from all over the world were able to hear about the latest global trends in culture, music, tech and media and discuss challenges and opportunities for copyrights in China and internationally.